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What are the three basic steps involved in buying direct mail?
Unfair Advantage
An unethical or unjust edge or benefit in a competitive situation that is often gained through exploitation of confidential information or other unethical practices.
Crafty
Exhibiting cleverness or ingenuity, especially in deceiving others.
Fairness
A principle concerning equitable and impartial treatment or behavior without favoritism or discrimination.
Honesty
The quality of being fair, truthful, and free from deceit in one's actions and communications.
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