Interactive Communications Are More About _______________ Than About the Number

question 73

Multiple Choice

Interactive communications are more about _______________ than about the number of impressions.

• A) selling
• B) engagement
• C) targeting
• D) measurement
• E) response rates

---

Definitions:

Childbearing Years

Generally refers to the period in a woman's life when she is biologically capable of bearing children, usually considered to be from puberty to menopause.

Census Family

A concept used in demography to describe a household unit consisting of a married couple or common-law partners, with or without children, or a lone parent with at least one child.

Family Life Cycle

A series of stages through which a family may progress over time, including changes in family structure and roles as members age or events such as marriage or childbirth occur.

Family Values

Cultural, social, or religious beliefs that emphasize the importance of the family unit.