Generally, Response Rates or Click Rates Are Higher for This

question 45

Multiple Choice

Generally, response rates or click rates are higher for this type of banner:

• A) rectangular
• B) big box
• C) animated
• D) leaderboard
• E) pre-roll

---

Definitions:

Production Possibilities Frontier

A graph that illustrates the highest possible production levels of two products, based on available resources and technological capabilities.

Scarcity

A basic economic challenge where human desires appear endless but the resources available are finite.

Positive Statements

Assertions about the world that are factual and can be tested for accuracy.

Normative Statements

Assertions about how the world ought to be, reflecting opinions and subjective values rather than empirical facts.