There Are Two Basic Types of Promotion Strategy: Push and Pull

question 101

Multiple Choice

There are two basic types of promotion strategy: push and pull. In a push strategy, demand is created by

• A) becoming a major sponsor
• B) distributing coupons
• C) directing efforts at consumers
• D) directing efforts at intermediaries
• E) blitz media campaigns

Comprehend the role of Herzberg's two-factor theory in employee motivation, including factors leading to satisfaction and dissatisfaction.

Grasp Maslow's hierarchy of needs and how it applies to employee motivation.

Differentiate between motivators and hygienes within Herzberg's two-factor theory.

Understand the implications of various compensation systems like the piece-rate system on employee motivation and performance.

---

Definitions:

Required Meetings

Mandatory gatherings designated for discussing agendas, resolving issues, or disseminating information among team members or departments.

Managerial Position

A role or job that involves overseeing and directing the operations and activities within an organization.

Demands

The requirements or needs that must be met by individuals or systems, often within a specific time frame or under certain conditions.

Responsibilities

Obligations or duties that individuals, groups, or organizations are expected to fulfill.