Because of Consumer Involvement, Contests

question 60

Multiple Choice

Because of consumer involvement, contests

• A) are self-liquidating
• B) are well supported by the retail trade
• C) help dramatize a unique selling point
• D) are the most effective promotion for generating product trial
• E) are cost-effective

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Units of time equivalent to 60 minutes, often used to measure the duration of events or the operational times of businesses and services.

Cause-and-effect

The principle that an action or event will produce a certain response or outcome in the natural or human-made world.

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