The Benefit of Loyalty Programs for the Marketer Is

question 36

Multiple Choice

The benefit of loyalty programs for the marketer is

• A) the customer information it is collecting
• B) retention of current customers
• C) relationship building
• D) the brand awareness it is creating
• E) increasing profits

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Definitions:

Intradermal

Pertaining to the administration of a substance into the dermis layer of the skin.

Sites

Locations, either physical places or on the Internet, like websites, where specific activities occur.

Forearm

The part of the arm extending from the elbow to the wrist, consisting of two bones, the radius, and the ulna, along with muscles, nerves, and blood vessels.

Capsule

A small soluble container, usually made of gelatin, that encloses a dose of medication or supplement for oral ingestion.