A Good Public Relations Plan Involves Open Honest Communications with

question 107

Multiple Choice

A good public relations plan involves open honest communications with

• A) only the media
• B) current customers only
• C) shareholders and employees only
• D) both external and internal publics
• E) customers, shareholders and employees only

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Definitions:

Breakeven Volume

The number of units that must be sold at a given price to cover all costs, with no profit or loss.

Variable Costs

Costs that change in proportion to the level of output or activity in a business.

Fixed Costs

Rent, salaries, and insurance charges are examples of expenses that are unaffected by changes in production or sales volumes.

EBIT-EPS Analysis

A tool used to study the effect of financing alternatives on a company's earnings per share and taxes.