When a Company Sponsors an Event in Order to Promote

question 18

Multiple Choice

When a company sponsors an event in order to promote a newsworthy activity related to a product, they are using

• A) branded content
• B) product placement
• C) product seeding
• D) buzz marketing
• E) a borrowed-interest strategy

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Definitions:

Glass Ceiling

An invisible barrier that prevents minorities and women from rising to the highest ranks of power or success within a corporation or organization, despite qualifications or achievements.

Workforce

The group of individuals engaged in work or available for work, either in a specific industry or in the labor market as a whole.

Diverse

Showing a great deal of variety; very different from each other.

Absenteeism Rate

A metric that measures the rate at which employees are absent from work during a defined period.