Festivals Are a Worthwhile Sponsorship Investment Because They

question 9

Multiple Choice

Festivals are a worthwhile sponsorship investment because they

• A) are usually televised
• B) receive a higher level of media coverage
• C) have a lower CPM
• D) reach a youth audience
• E) reach a cross-section of adult target audiences

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Definitions:

Simultaneous Consumption

A consumption pattern in which a product or service is consumed by multiple users at the same time without reducing its availability to others.

Economies of Scale

The financial benefits companies experience from expanding their operation's size, where there's a general trend of decreasing unit costs with the growth in scale.

French Government

The political system of France, characterized by semi-presidential system with a division of powers between the president, the parliament, and the government.