In Addition to the Benefits of Awareness and Increased Sales

question 96

Multiple Choice

In addition to the benefits of awareness and increased sales, event sponsorships can help companies generate

• A) lower marketing costs
• B) goodwill
• C) new clients
• D) company pride
• E) lower media costs

---

Definitions:

Excise Tax

A tax directly levied on certain goods, services, and activities such as tobacco, alcohol, and gambling.

Tax Structure

Specifies how a tax depends on the tax base; usually expressed in percentage terms.

Tax Base

The measure or value, such as income or property value, that determines how much tax an individual pays.

Taxation

The process whereby authorities impose financial charges on citizens or corporations to fund government spending and public expenditures.