McDonald's Kicked Off Its "Champions of Play" Program in Conjunction

question 20

Multiple Choice

McDonald's kicked off its "Champions of Play" program in conjunction with its ongoing sponsorship of the London 2012 Olympic Games.This is an example of

• A) cross pollination
• B) sponsorship agreement
• C) borrowed-interest strategy
• D) experiential marketing
• E) venue marketing

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Definitions:

Orthopedic Unit

A specialized department in a healthcare facility dedicated to the treatment of patients with bone, joint, muscle, and ligament disorders.

Head Lice

Small, parasitic insects that live on the scalp, feeding on human blood, and causing itching and discomfort.

Itches

A sensation on the skin that provokes the desire or reflex to scratch.

Pulmonary Disease

A broad category of disorders affecting the lungs and respiratory system, such as asthma, chronic obstructive pulmonary disease (COPD), and pulmonary fibrosis.