An Example of Direct-To-Consumer Genomic Testing Is

question 16

Multiple Choice

An example of direct-to-consumer genomic testing is:

• A) genetic testing through amniocentesis.
• B) paternity testing from buccal swabs of the child and father.
• C) biopsy of a lump for cancer.
• D) drug testing using hair follicles.

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Definitions:

Product Mix

The complete range of products that a company offers for sale to its customers.

Product Line

A group of related products under a single brand sold by the same company, catering to a particular segment of the market.

Distribution Strategy

Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.

Specialty Products

High-value goods or services that are distinctive in some way and are often sought after by consumers willing to make an extra effort to obtain them.