Sales Promotion Is the Marcom Tool Most Capable of Directly

question 14

True/False

Sales promotion is the marcom tool most capable of directly affecting consumer behavior.

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Definitions:

Agreeableness

A personality dimension that reflects the extent to which an individual is cooperative, kind, and compassionate toward others.

Open-Mindedness

A willingness to consider new ideas, perspectives, and possibilities without prejudice.

Curiosity

A desire to learn or know about anything; inquisitiveness, often seen as a driving force of learning and discovery.

Creativity

The ability to generate novel and valuable ideas or solutions.