Affecting the Behavior of the Target Audience Means That Marketing

question 43

Multiple Choice

Affecting the behavior of the target audience means that marketing communications must _____.

• A) influence brand awareness 
• B) move people to action 
• C) enhance consumer attitudes toward the brand 
• D) reach the target audience efficiently and effectively using touchpoints that fit the audience 
• E) speak with a single voice

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Definitions:

Assignment Method

A mathematical technique used in operations research and decision making to allocate resources or tasks to recipients or jobs in an optimal way.

Planning Files

Documents or electronic records that contain detailed plans, strategies, or schedules for projects or operations.

Manual Systems

Operational processes or systems that are performed or managed without the use of automated equipment or software, often relying heavily on human labor.

Automated Systems

Machinery and software systems that operate with minimal human intervention, often to increase efficiency and reduce errors.