Which of the Following Is NOT a Measure of Communications

question 68

Multiple Choice

Which of the following is NOT a measure of communications outcomes? 

• A) purchase intentions 
• B) brand awareness 
• C) message comprehension 
• D) attitude toward the brand 
• E) All of these are measures of communication outcomes.

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Definitions:

Contractual Obligation

A duty or commitment one party agrees to perform as outlined in a contract.

Deposit

An amount of money placed with a bank for safekeeping or as partial payment for a purchase.

Anticipatory Breach

A situation in contract law where one party indicates, either by words or actions, that they will not fulfill their contractual obligations before the due date.

Performance Danger

Performance danger involves situations or conditions that significantly increase the likelihood of failure or harm during the execution of a task or duty, warranting precaution.