The Promotional Mix Is the Collection of Specific Elements of a Brand's

question 58

True/False

The promotional mix is the collection of specific elements of a brand's 4Ps-product,place (distribution),price,and promotion-and usually aimed at a target market.

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Definitions:

Generalization

Applying information obtained on a small sample of units (such as people) to a larger population of the units.

Sample

A selection from a larger group meant to represent the whole, chosen for analysis or inquiry to gather data about the broader population.

Consent

Voluntary agreement or permission for something to happen or agreement to do something.

Closed-ended

Questions or statements that limit responses to specific choices, making it easier to quantify opinions or behaviors.