A Key Feature of Integrated Marketing Communications Is That the Process

question 57

Multiple Choice

A key feature of integrated marketing communications is that the process should _____.

• A) use an "inside-out" approach in identifying communication vehicles 
• B) be restricted to only one or a select number of communication media 
• C) use the same media to reach all target audiences to improve efficiency 
• D) start with the customer or prospect and then work backward to the brand communicator in determining the most appropriate messages and media to employ for the brand 
• E) utilize the same communication media over time

---

Definitions:

Heteronomous Morality

The stage in moral development where individuals base their moral judgments on the dictates and rules of authority figures.

Preconventional Moral Reasoning

The first level of Kohlberg's stages of moral development, where an individual's moral reasoning is based on external consequences rather than internalized standards.

Conventional Moral Reasoning

A stage of moral development where individuals make decisions based on societal norms and the expectations of others.

Distributive Justice

The ethical principle concerning the fair allocation of resources and goods in a society.