Karen Is Attempting to Put into Words the Key Idea

question 49

Multiple Choice

Karen is attempting to put into words the key idea that encapsulates what her company's brand is intended to stand for in its target market's mind.Karen is writing a _____.

• A) relationship statement 
• B) creative brief 
• C) positioning statement 
• D) contact brief 
• E) touchpoint

---

Definitions:

Peak Performance

The state at which an individual is performing to the best of their abilities, often under optimal conditions.

Sympathetic Nervous System

A part of the autonomic nervous system that prepares the body for quick response to stressful situations.

Respiration

The biochemical process in living organisms involving the exchange of oxygen and carbon dioxide between the organism and its environment.

Sympathetic Nervous System

A branch of the autonomic nervous system that activates what is often termed the fight or flight response during times of stress.