When Counseling Its Clients in Selecting Appropriate Marcom Tools,McCann Worldgroup

question 11

Multiple Choice

When counseling its clients in selecting appropriate marcom tools,McCann Worldgroup uses an approach that requires that the brand marketer first identify the goal(s) a marcom program is designed to accomplish and then determine the best way to allocate the marketer's budget.What is this approach known as? 

• A) inside-out 
• B) bottom-up 
• C) media-neutral 
• D) media-centric 
• E) goal-oriented

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Definitions:

Growth

An increase in some quantity over time, such as economic growth which refers to an increase in the market value of goods and services produced by an economy.

High Performers

Individuals who consistently exceed standard performance expectations in their roles, contributing significantly to organizational goals.

Stars

In business, it refers to products or business units with high market growth and high market share in a competitive industry.

Growth

Describes the process of increasing in size, value, or importance, typically used in economic and business contexts to refer to the expansion of companies or economies.