John Is a Subunit Manager at a Large Consumer Packaged

question 47

Multiple Choice

John is a subunit manager at a large consumer packaged goods manufacturer.Every year,he and the managers of the other subunits determine how much is needed to achieve their objectives,and the amounts are then combined to establish the total marketing budget.This is an example of _____ budgeting.

• A) top-down 
• B) bottom-up 
• C) top-down/bottom-up 
• D) bottom-up/top-down 
• E) combination

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Definitions:

Economics

The social science that studies the production, distribution, and consumption of goods and services, focusing on how individuals, businesses, governments, and nations make choices about allocating resources.

Politics

The activities, actions, and policies used to gain and hold power in a government or to influence governance.

Conventional Family Engagement

Traditional forms of involving families in the educational and developmental processes of their children, often through schools and community settings.

Deficit Family Engagement

Refers to situations where there is a shortfall or lack of involvement and participation by families in the educational and developmental process of their children.