Program Evaluation Is Accomplished by _____

question 79

Multiple Choice

Program evaluation is accomplished by _____.

• A) developing a budget that is based on marcom objectives and includes an optimum balance of advertising and promotion 
• B) measuring the results of marcom efforts against the objectives that were established at the outset 
• C) collecting data on consumers' demographics and lifestyles 
• D) constructing a database of information on the target market, economic conditions, and competitors' marcom strategies 
• E) comparing budgeted marcom expenditures against share-of-voice