By Trying and Using Brands,consumers Learn How Good (Or Bad)they

question 25

True/False

By trying and using brands,consumers learn how good (or bad)they are and what benefits they are (in)capable of delivering,which is known as the leveraging approach to enhancing brand equity.

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Definitions:

Engage

To actively participate or become involved in an activity or interaction.

Compel

To force someone to do something through pressure, threats, or coercion.

Negotiation

A process where two or more parties discuss their differences and try to reach a mutually acceptable agreement.

Breakdowns

Failures or collapses in systems, relationships, or communications that result in disruption or dysfunction.