_____ Refers to the Extent to Which a Brand Name

question 75

Multiple Choice

_____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.

• A) Brand image 
• B) Brand awareness 
• C) Brand loyalty 
• D) Brand preference 
• E) Brand attributes

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Definitions:

Payment

The act of transferring money or goods in exchange for a product or service, or to fulfill a legal obligation.

Bank

A financial institution licensed to receive deposits and make loans.

Interest Earned

The income received from lending funds or depositing money into interest-bearing accounts.

Invested

To have allocated resources, such as money, toward something with the expectation of generating income or profit.