Which of the Following Statements Is True Regarding Brand Awareness

question 71

Multiple Choice

Which of the following statements is true regarding brand awareness? 

• A) Only consumer-oriented (B2C) firms must be concerned with building brand awareness. 
• B) Most consumers are able to retrieve a brand name from memory without any reminders. 
• C) There are two levels of brand awareness: primary and secondary. 
• D) Brand recall reflects a relatively superficial level of awareness, whereas brand recognition indicates a deeper form of awareness. 
• E) Although building brand awareness is a necessary step toward brand equity enhancement, it is insufficient.

---

Definitions:

Permanent Tube Feedings

A long-term nutritional support method involving the administration of nutrients directly into the stomach or intestine through a tube.

Patient Education

The process of health professionals imparting information to patients and their caregivers to improve health outcomes by influencing behaviors or attitudes towards illness and treatment.

Health Promotion

Activities aimed at improving health and well-being, and preventing diseases through lifestyle and environmental changes.

Cognitive Domain

Refers to mental skills and abilities involving learning, understanding, problem-solving, and decision-making.