Joey Makes a Type of Peanut Butter,JPB, That Has Become Popular

question 6

Multiple Choice

Joey makes a type of peanut butter,JPB, that has become popular in Cincinnati.Jenni sells homemade ice cream treats and she has created a new treat using JPB.To increase profitability for both Joey and Jenni,the packaging for the JPB ice cream treats should display both companies' names and logos.This is known as 

• A) duo branding 
• B) brand profiteering 
• C) brand sharing 
• D) co-branding 
• E) brand transferring

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Definitions:

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Publicity

The process of promoting products, services, or brands through public media and communications to gain public attention or awareness.

News Media Outlets

Organizations that distribute news and information to the public through various platforms, such as television, radio, newspapers, and websites.

Tracking

The process of monitoring the movements, activities, or performance of an object or individual over time.