The Effect of Marcom,or of Its Specific Elements Such as Advertising,can

question 57

Multiple Choice

The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.

• A) return on marketing investment (ROMI) 
• B) return on customer investment (ROCI) 
• C) return on equity investment (ROEI) 
• D) return on brand investment (ROBI) 
• E) return on sales investment (ROSI)

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Definitions:

Generativity

The concern in establishing and guiding the next generation, often expressed through parenting, mentoring, or contributing to society in a meaningful way.

Creative Thinkers

Individuals who have the ability to look at problems or situations from a fresh perspective, leading to unorthodox solutions or innovations.

Fewer Mistakes

A term that refers to making less errors or inaccuracies in a process or activity.

Inspired

A state of being mentally stimulated to do or feel something, especially to do something creative.