Which Technique Is Increasingly Being Used to Assess the Relative

question 16

Multiple Choice

Which technique is increasingly being used to assess the relative effect each program element has compared to the effects of other elements? 

• A) marketing-mix modeling 
• B) structural equation modeling 
• C) marketing optimization modeling 
• D) multidimensional scaling 
• E) calibration modeling

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Definitions:

Substantial Investment

A significant amount of money or resources expended in an endeavor with the expectation of achieving a profit or material result.

Order Getting

The process of actively seeking out customers and persuading them to purchase a product or service.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Financial Investment

The allocation of resources, typically money, in the expectation of generating an income or profit.