Examlex
A brand can leverage associations by connecting itself with other brands,places,things,and people.
Identity Shift
The process of changing or evolving one's sense of identity or self-concept, often in response to new experiences or information.
Training
The process of enhancing the knowledge, skills, and abilities of employees for performing specific jobs.
Creativity
The ability to generate new and original ideas, solutions, or products that are both novel and useful.
Creative Deviance
Involves the intentional nonconformity to established norms or practices in an effort to produce creative and innovative outcomes.
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