In Which Approach to Enhancing Brand Equity Do Marcom Practitioners

question 55

Multiple Choice

In which approach to enhancing brand equity do marcom practitioners attempt to build advantageous associations through creative,attention getting,and believable messages? 

• A) speak-for-itself approach 
• B) message-driven approach 
• C) leveraging approach 
• D) shotgun approach 
• E) cast-a-wide-net approach