Joey Makes a Type of Peanut Butter,JPB, That Has Become Popular

question 6

Multiple Choice

Joey makes a type of peanut butter,JPB, that has become popular in Cincinnati.Jenni sells homemade ice cream treats and she has created a new treat using JPB.To increase profitability for both Joey and Jenni,the packaging for the JPB ice cream treats should display both companies' names and logos.This is known as 

• A) duo branding 
• B) brand profiteering 
• C) brand sharing 
• D) co-branding 
• E) brand transferring

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Definitions:

Racketeering Activity

Illegal activities carried out as part of an organized crime operation, often involving extortion or fraud.

Legitimate Enterprise

A business or organization that is conducted lawfully and with genuine intentions.

Otherwise Legal

Pertaining to actions or conditions that are permitted or recognized by law, except for specific exclusions or conditions.

Phishing

Online fraud in which criminals pretend to be legitimate companies by using e-mails or malicious websites that trick individuals and companies into providing useful information, such as bank account numbers, Social Security numbers, and credit-card numbers.