The Effect of Marcom,or of Its Specific Elements Such as Advertising,can

question 57

Multiple Choice

The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.

• A) return on marketing investment (ROMI) 
• B) return on customer investment (ROCI) 
• C) return on equity investment (ROEI) 
• D) return on brand investment (ROBI) 
• E) return on sales investment (ROSI)

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Definitions:

India

A country in South Asia, known for its diverse cultures, languages, and histories, and as the world's second-most populous country.

Traditional Societies

Communities that adhere to long-established cultural customs, traditions, and roles, often resistant to modern changes.

Dowries

Property or money brought by a bride to her husband on their marriage, typically in cultures where this practice is traditional.

Customs

Traditional practices and behaviors that are characteristic of a particular community, society, or culture.