Which of the Following Is NOT a Reason for the Difficulty

question 82

Multiple Choice

Which of the following is NOT a reason for the difficulty in measuring marcom effectiveness? 

• A) lack of ability by marcom practitioners 
• B) obstacles in identifying an appropriate measure, or metric, of effectiveness 
• C) complications with getting people throughout the organization to agree that a particular measure is the most appropriate 
• D) snags with gathering accurate data to assess effectiveness 
• E) problems with determining the exact effect that specific marcom elements have on the measure that has been selected to indicate effectiveness

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Definitions:

Green Marketing

Involves a strategic effort by firms to supply customers with environmentally friendly merchandise.

Agricultural Products

Goods resulting from the cultivation of plants and rearing of animals used for food, fiber, fuel, or raw materials.

Stereotyping

The act of categorizing individuals or groups into simplified and fixed traits, often leading to misconceptions and bias.

Age

A measure of time that a person or object has existed from its beginning to a specific point.