Examlex
Name and describe the two forms of brand knowledge from a consumer perspective.
Social Motives
Driving forces behind individuals' desires to interact, affiliate, and form relationships with others.
Social Need
A psychological requirement for wellbeing that involves essential interactions and relationships with other humans within a society.
Biological Needs
Fundamental requirements for survival, such as food, water, shelter, and sleep.
Social Needs
The essential requirements for individuals to feel accepted, valued, and connected within a community or society.
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