_____ Brand Names Are Those That Imply Particular Attributes or Benefits

question 33

Multiple Choice

_____ brand names are those that imply particular attributes or benefits in the context of a product category.

• A) Objective 
• B) Subjective 
• C) Implicit 
• D) Symbolic 
• E) Suggestive

---

Definitions:

Self-reports

Methods in which individuals provide data or information about themselves, often used in surveys, questionnaires, and psychological tests.

Latent Content

The hidden psychological meaning behind dreams, symbols, or artworks, as proposed in psychoanalytic theory.

Manifest Content

The literal surface content in dreams, as opposed to the hidden psychological meaning (latent content) analyzed in psychodynamic theory.

Dream's Symbol

Objects, characters, or events in a dream that represent unconscious desires, thoughts, or aspects of the dreamer's life.