The Name Chosen for a Brand Does Three Things

question 82

Multiple Choice

The name chosen for a brand does three things.It affects the speed with which consumers become aware of the brand,influences the brand's image,and ______.

• A) increases sales 
• B) reduces the impact of competitive offerings 
• C) plays a major role in brand equity formation 
• D) increases consumers' knowledge of the product 
• E) enhances share-of-voice

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Definitions:

Press Conference

A media event in which an organization or individual presents information and answers questions from journalists.

Corporate Social Responsibility

A concept where businesses integrate social and environmental concerns in their operations and interactions with their stakeholders.

Modern Public Relations

The strategic management of communication and relationships between organizations and their diverse publics using current technologies and methods.

Kodak and Ford

Two historic American companies, Kodak known for its contributions to photography and film, and Ford for revolutionizing the automotive industry.