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Consumer privacy is an ethical issue that transcends all marcom activities.
Negative Emotions
Feelings that are generally perceived as unpleasant or undesirable, such as sadness, anger, and fear, influencing both psychological and physical well-being.
Impulsivity
A tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.
Type A
Refers to a personality characterized by competitiveness, high ambition, impatience, and a sense of urgency, often linked to stress and cardiovascular diseases.
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Q41: Cause-oriented marketing is practiced when companies sponsor