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Discuss Three Ethical Issues in Advertising

question 83

Essay

Discuss three ethical issues in advertising.


Definitions:

Liquidating Dividend

A type of dividend paid by a company to its shareholders from its capital base, effectively returning a portion of the original investment back to the shareholders.

Capital Dividend

A dividend paid to shareholders from a company's capital rather than its earnings, often tax-exempt for the receiver.

Dividend Policy

The strategy a company uses to decide how much it will pay out to shareholders in dividends.

Legal Requirements

Mandates established by law that must be followed by individuals, organizations, or businesses.

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