Target Marketing Could Be Considered Unethical When the Targeting Is

question 25

Multiple Choice

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants,but rather with exploiting consumers' _____.

• A) economic status 
• B) lack of information 
• C) vulnerability 
• D) demographic profiles 
• E) social status

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Definitions:

Investment Account

A financial account that holds securities, shares, or other investments for the purpose of long-term growth or income.

Vacation Home

A secondary residence used for leisure and vacation purposes, not as a primary living space.

Administrator

A person appointed by a court to serve as a personal representative for a person who died intestate (who made a will but failed to name an executor, or whose executor cannot serve).

Secretary

An individual employed to handle correspondence, keep records, and perform clerical and administrative duties, often assisting an individual or an office within an organization.