Name and Describe Three Tests Marcom Professionals Can Apply to Deal

question 50

Essay

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

---

Definitions:

Organizational Performance

The measure of how effectively and efficiently an organization meets its goals and satisfies its stakeholders’ expectations.

Person-Organization Fit

The degree to which an individual's values, personality, goals, and other characteristics match those of the organization.

Individual's Values

The personal beliefs or standards of behavior that guide an individual's decisions and actions.

Affirmative Action

Affirmative action is a policy or practice aimed at increasing the opportunities for historically and socially marginalized groups by taking into consideration factors like race, color, religion, sex, or national origin in decisions regarding hiring, promotion, and admission.