Examlex
The first major step in the market segmentation process is to identify bases,such as behavior or demographics,to segment the market.
Brand Marks
The elements of a brand, not expressed in words, that a consumer instantly recognizes, such as a symbol, color, or design.
Symbols
Visual, verbal, or written signs or objects that represent ideas, concepts, or other abstractions.
Designs
Refers to the plan or specification for the construction of an object or system or for the implementation of an activity or process.
Print Media
Traditional form of mass media that distributes information through printed materials like newspapers, magazines, and brochures.
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