Explain the VALS Classification Model

question 9

Essay

Explain the VALS classification model.Name and describe two categories of consumers from this model,the best way to promote to each category you've chosen,and the types of products and services that would most likely be purchased by members in each of those categories.

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Definitions:

Humanization

The process of making something more humane or civilized, often involving the incorporation of values such as empathy, respect, and understanding.

Taken-For-Granted Knowledge

Information or beliefs that are widely accepted without question or critical examination.

Contemporary Colonialism

Modern or recent forms of control and influence by one country over another, often associated with exploitation.

Colonial World

Refers to the period and regions impacted by colonialism, where powerful foreign nations dominated and exploited less powerful regions, significantly influencing their social, economic, and political structures.