Technological Advances in Marketing Bring with Them Increased Ability to Serve

question 107

Multiple Choice

Technological advances in marketing bring with them increased ability to serve consumers but also at the risk of _____.

• A) competitive espionage 
• B) invading privacy 
• C) increased costs 
• D) losing competitive advantage 
• E) technological breakdowns

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Definitions:

Replenishment

The process of refilling inventory or stock to ensure adequate levels for ongoing operations or sales demands.

Journal Entry

An accounting record of a business transaction in the accounting books, including information such as the date of the transaction, amounts, accounts affected, and a brief description.

Petty Cash

A small amount of cash on hand used for minor expenses.

Merchandise Inventory

Refers to the goods a company has on hand for the purpose of resale to customers in the normal course of business.