The _____ Is a Communicator in Some Marcom Capacity Who

question 18

Multiple Choice

The _____ is a communicator in some marcom capacity who has thoughts to share with an individual customer/prospect or an entire target audience.

• A) channel 
• B) source 
• C) message 
• D) receiver 
• E) decoder

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Definitions:

Marginal Utility

The change in satisfaction or utility a consumer receives from consuming an additional unit of a good or service.

Utility-maximizing

The economic principle that individuals or firms seek to get the highest satisfaction or profit from their resources and choices.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level in a market.

Law of Diminishing

The principle that states that as one input variable is incrementally increased, there will be a point at which the added output per unit of input will start to decrease, holding all other inputs constant.