Assume a Consumer Who Has Just Eaten Is Driving Down

question 78

Multiple Choice

Assume a consumer who has just eaten is driving down the road when an advertisement for the Yellow Submarine sandwich shop catches her attention.Although she is not hungry or in the mood to think about food,the radio ad has attracted her attention with a loud foghorn sound effect.This consumer's attention to the ad for the Yellow Submarine sandwich shop is best described as _____.

• A) nonvoluntary attention 
• B) selective intention 
• C) involuntary attention 
• D) relevant attention 
• E) feedback

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Definitions:

Operant Conditioning

An educational method where a specific behavior's intensity is altered through rewards or penalties.

Operant

A behavioral concept referring to an action or behavior that is modifiable by its consequences in a learning environment.

Respondent Behavior

A type of behavior that occurs in response to a specific stimulus without conscious intention, often as a result of conditioning.

Observational Learning

The process of acquiring knowledge or skills by watching and imitating others.