Assume a Consumer Who Has Just Eaten Is Driving Down

question 78

Multiple Choice

Assume a consumer who has just eaten is driving down the road when an advertisement for the Yellow Submarine sandwich shop catches her attention.Although she is not hungry or in the mood to think about food,the radio ad has attracted her attention with a loud foghorn sound effect.This consumer's attention to the ad for the Yellow Submarine sandwich shop is best described as _____.

• A) nonvoluntary attention 
• B) selective intention 
• C) involuntary attention 
• D) relevant attention 
• E) feedback

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.