Marketers Can Enhance Consumers' Motivation to Attend to a Message

question 33

Multiple Choice

Marketers can enhance consumers' motivation to attend to a message by _____.

• A) increasing curiosity about the brand 
• B) repeating the ad on multiple occasions 
• C) employing verbal framing 
• D) appealing to hedonic needs 
• E) using concretizations

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Definitions:

Interest Expense

The cost incurred by an entity for borrowed funds over a period of time, typically expressed as an annual rate.

Income Tax Expense

The amount of income tax a company or individual owes to the government based on the applicable tax rates and rules.

Instalments

Payments made regularly over time to settle a debt or purchase, allowing for the total cost to be paid incrementally rather than as a lump sum.

Semi-Annually

Occurring or conducted twice a year, typically every six months.