Marketers Can Enhance the Consumers' Opportunity to Reduce Processing Time

question 19

Multiple Choice

Marketers can enhance the consumers' opportunity to reduce processing time by _____.

• A) appealing to hedonic needs 
• B) heightening ad complexity 
• C) repeating brand information 
• D) creating gestalt processing 
• E) employing verbal framing

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Definitions:

Groupthink

A psychological phenomenon in which the desire for harmony or conformity within a group results in an irrational or dysfunctional decision-making outcome.

Devil's Advocate

A role assumed by an individual or group in discussions or decision-making processes to challenge ideas and assumptions by presenting a contrary argument.

Asch Conformity Studies

A series of psychological experiments that demonstrated the extent to which an individual's own opinions are influenced by those of a majority group.

Collectivist Cultures

Societies or communities that prioritize the needs and goals of the group over individual desires, fostering strong ties and group identity.