An Example of a Peripheral Cue Would Be _____

question 10

Multiple Choice

An example of a peripheral cue would be _____.

• A) background music in a television commercial 
• B) scenery in a television commercial 
• C) a salesperson's accent 
• D) a salesperson's physical appearance 
• E) All of these are correct.

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Definitions:

Momentum Effect

The tendency for securities that have performed well in the past to continue performing well in the future.

Martingale Effect

A theory in probability suggesting that past events do not influence future ones, often discussed in the context of gambling or investment strategies.

Fad Effect

A temporary period of high demand for a certain product or service, often without a basis in the product's qualities or utility.

Liquidity Effect

The impact that changes in the supply of money have on interest rates, typically where an increase in money supply leads to a decrease in interest rates.