When Consumers Are Attracted to Stimuli That Supply Relevant Facts

question 69

Multiple Choice

When consumers are attracted to stimuli that supply relevant facts and figures,they are interested in meeting their _____.

• A) heuristic needs 
• B) emotional needs 
• C) hedonic needs 
• D) informational needs 
• E) symbolic needs

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Definitions:

Token Economy

A behavior modification method that uses tokens as rewards for desired behaviors, which can be exchanged for privileges or goods.

Reinforcers

Stimuli that increase the likelihood of a behavior being repeated.

Tokens

Symbols or objects used to represent or signify something else, or in behavioral economics, a tangible reward used in token economy systems for reinforcing desired behaviors.

Crespi

Crespi is likely a reference to an individual or specific study within psychological or scientific research, but without additional context, it's unclear which Crespi or study is being referred to.