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Marcom objectives should be ambitious rather than realistic.
Total Cost
The aggregate financial sum incurred by a firm in the production of goods or services, including both fixed and variable costs.
Average Cost
The total cost of production divided by the quantity of output produced, reflecting the cost per unit of output.
Restoration Cost
The expenditure required to return a damaged asset to its previous condition or to a condition deemed acceptable.
Potential Buyers
Individuals or organizations that have the interest and ability to purchase goods or services but have not yet made a transaction.
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